The Hearts and Heroes Challenge is a 29-mile foot challenge, set along the Southern Upland Way in Scotland. Skyblu engineered a website for the first challenge in 2009, which attracted over 500 competitors and raised £244,961.

The website aims to create a buzz amongst visitors and encourage them to sign up. The front page features a really cool video (created by Tigershark), and the website is fully integrated with social networking platforms including Facebook, Flickr and Disuqus - providing an interactive comments system for news items.

Find out more through the case study, or pay the site a visit.