Channel 4 has announced a deal to make programmes - such as Derren Brown's Trick or Treat - available on the hugely popular video sharing website, YouTube.
Other broadcasters, including the BBC, currently make video clips and selected shows available through YouTube - however, this is the first time that a broadcaster has made its entire catch-up library available via social media. It demonstrates a shift in attitudes in the media industry, from aggressively (and ineffectively) protecting copyright - to reaping the benefits of sharing content freely, and embracing the principles of Web 2.0 at the same time.
Channel 4 and YouTube will both benefit through shared advertising revenue, generated from viewers of Channel 4 programmes. Programmes should start to be shown over the next few months, with a full service operating by the end of the year.
Here's hoping the BBC follow suit!
Bespoke, affordable web design to dazzle your customers!
Stay up to date with online developments.
Caffeine-fuelled insights into the online world!
