Whereas a company will focus on selling a product or service, charities may have a wide range of goals. Whether seeking volunteers, donations or corporate sponsorships, marketing methods will vary considerably. However, the basic principle will remain the same - to sell something, you must identify a problem and solve it.

This article focuses on charities who need to gain financial donations from the public. Here are five simple marketing tactics - with real-world examples - you can use to promote your charity online.