According to the mail, Freeview's website crashed this morning as millions of people logged on to find out how to re-tune their set-top boxes. This happened because the website resides on servers which couldn't handle the number of visitors trying to access it.
Whether the down-time was due to poor planning or a simple miscalculation, the incident highlights the importance of factoring your Internet operations into offline marketing efforts. Although this incident is unlikely to cause any significant damage to Freeview, if a company running a prime-time TV campaign made the same mistake, it could cost them dearly.
Skyblu has joined thousands of businesses around the country in signing up to the 10:10 campaign to cut our carbon footprint by 10% by the end of 2010.
Skyblu is pleased to welcome a new team member. Owen Stevens has joined the company as a Project Manager. Owen has lived in Herefordshire all his life, and recently graduated from Reading University.
