Skyblu Web Design

Whereas a company will focus on selling a product or service, charities may have a wide range of goals. Whether seeking volunteers, donations or corporate sponsorships, marketing methods will vary considerably. However, the basic principle will remain the same - to sell something, you must identify a problem and solve it.

This article focuses on charities who need to gain financial donations from the public. Here are five simple marketing tactics - with real-world examples - you can use to promote your charity online.

A good while ago, we were asked by Poppyscotland - a genuinely brilliant charity and organisers of the Scottish Poppy Appeal - to design and build a website for a fitness challenge event they were planning along with two other charities - Hearts & Balls and The Sportman's Charity.

Saturday 16th of May saw the culmination of our efforts when 542 people turned out to attempt the punishing 29 mile course. Rugby players, soldiers, bankers, accountants, athletes and even young offenders were among those who turned up.

Contrary to popular opinion, writing killer copy isn't about perfect English or using clever words. Quite simply, it's about providing your readers with genuine value and getting straight to the point! Here are five top tips to keep you ahead of the game.

We were intrigued by a recent surge in suppliers claiming that they've developed a reliable way to embed video in email. Do they know something we don't? Have they discovered some kind of technical loophole? Our own tests have failed to penetrate SPAM filters and default security settings, so we had a closer look at the claims of each supplier, hoping to find a new technique that actually worked.