According to the Direct Mail Association email marketing produced returns of £48.02 for every £1 spent in 2008.
Whilst the cost of planning and designing your email campaign can be comparable to direct mail, the big savings start when you consider that there are no printing costs and you can have your message delivered for as little as 1p per recipent.
In addition, email marketing generates an immediate response from the recipient which means you can get your message across to them when it counts. The majority of your recipeints will open your message in the first 24 hours.
Why use Skyblu email marketing?
We know email marketing inside out. We've developed strategy and designed templates for a wide range of clients - from small local charities to large international companies. But what really sets us apart is our powerful, intuitive, client-operated, web-based email marketing system.
The Skyblu email marketing system is designed around you - our client. Creating an email is as simple as typing in your content. If you need to include images they are automatically resized and slotted into pre-defined positions. Sending your email is just as easy. Define your recipients, let our system check your data and click the send button. But the real beauty of our system is what happens next.
As soon as your email has left our servers, our system begins generating immediate, accurate and easy to understand data on the results it generates. This makes it easy to measure the success of your campaign, segment your subscribers using a variety of criteria and ensure your message goes to the individuals most likely to be interested in your offer.
More than any other form of marketing, email can provide instant results with a minimal outlay. If you're on a budget, get in touch and let us talk you through our system with no obligation.
A Note on Legality
Download our Permission Checklist (PDF 31kb) to find out who you can and can't include on your mailing lists.
