Pay-per-click advertising is exactly that. Search marketing systems such as Google Adwords and Microsoft adCenter enable you to target the number one spot for your chosen keywords and literally pay for each click you receive.
PPC campaigns are useful for targeting a high number of low-traffic keywords, bridging a gap whilst you're working on organic search engine optimisation, or instantly targeting a high-value keyword during a specific period.
So what is pay-per-click management? Let's break it down.
Keywords & Planning
Targeting exactly the right keywords is essential. For example, the keyword 'golf' could attract visitors interested in playing golf, buying golf equipment or buying a VW Golf. We have the tools and experience to select the right keywords and ensure your advertisements reach their target audience.
Creative Writing
Pay-per-click ads are difficult to write. They're typically very short and must conform to a strict set of rules.They must be snappy and provide a call to action but only appeal to the right visitors. After all you want to attract buyers not browsers.
Tracking & Analysis
In conjunction with Google Analytics, our statistical analysis suite of choice, we are able to track visitors who accessed your site through a specific link. This means we can work out which ads attracted visitors who made a purchase or sent you a message. In turn this enables us to calculate your return on investment.
Analysing your ROI is always important, but especially so in a PPC campaign. If an advertisement is underperforming, it needs adjusting until it works. If another advertisement is providing a particularly good return on investment its budget needs increasing to maximise your return.
Talk To Us
Whether in a training/consultancy role or managing a campaign on your behalf we can help you get the most from PPC marketing. Get in touch and we'll talk you through it.
